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“A message to space”

The Hyundai campaign “A Message to Space” has been crowned with the One Show Award automotive advertising 2016. In it, several cars of the Korean company paint a message in the desert were a girl wants to send her astronaut father .. . the announcement is so interesting that is worth to see it
Since its release in April 2015, Hyundai digital campaign “A Message to Space” has been in the spotlight of social networks. The video has reached more than 70 million views on YouTube and received over 30 advertising awards worldwide, including the Lion of Cannes, the Clio Awards and the New York festival.
The innovative campaign tells the story of how Hyundai sent a message of a 13-year-old to his astronaut father. In the video, 11 Hyundai Genesis write a message oversized covering approximately 5.55 square kilometers in Delamar Dry Lake in Nevada (USA), an image that the astronaut father was able to capture from the International Space Station.


 

hyudai-apertura

The campaign of Hyundai “A message to Space” was made with 11 Hyundai Genesis in the Delamar dry lake in Nevada (USA).

 

 

 

 

hyundai-mensaje

This is the message of the 13 year old Stephanie, sending to the astronaut father was able to capture from the International Space Station.

 

 

 

hyundai-mensaje_grande

This is how the astronaut father saw the message of his daughter. It says ‘Steph loves you’

 

 

 

 

Fuente/SourceAlfredo Rueda · www.autobild.es

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